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Your clients spend millions building brands - then undermine them one email, letter, SMS and chatbot response at a time. CommScore.AI is a communications optimisation platform that measures each message against brand and communications principles - and shows how to close the gap.
CommScore.AI is evidence-based consulting
Every message is scored from one to five, across five quality pillars.
Instead of saying: “We think this communication could be better.”
You can say: “We’ve measured it. This is what’s holding it back. Here’s a better version. And the improved score to prove it.”
Please be advised that your enquiry is being actioned.
Brand alignment is the weakest pillar - and a weak pillar caps the overall score. It is the fastest thing to fix.
We’re on it. You’ll hear from us by Thursday.
Every communication becomes progressively better
Clearer, more consistent, more effective - and you can show the client exactly how much, on every pass.
- 1 Review CommScore.AI reviews the communication across five key pillars and 30 criteria.
- 2 Recommend CommScore.AI identifies gaps, highlights opportunities and provides clear, prioritised recommendations.
- 3 Rewrite Use the recommendations to rewrite for greater clarity, effectiveness and brand fit.
- 4 Rescore Rescore the rewritten message to measure improvement and prove impact.
Consulting revenue hiding in plain sight
Every organisation has hundreds - sometimes thousands - of templated customer communications. Most have never been reviewed. That is a body of work waiting to be scoped.
Communications Health Check
Review and score 10–50 communications.
- A baseline CommScore for each communication
- Ranked recommendations, pillar by pillar
- An exportable report for the client’s board
Communications Transformation
Review, rewrite and optimise 200+ communications.
- The whole portfolio scored and prioritised
- Rewrites, scored before and after
- The weakest communications surfaced first
Continuous Optimisation
Ongoing monitoring, benchmarking and improvement.
- New communications scored as they ship
- Re-score on a cadence you set
- Evidence for the next renewal conversation
Indicative engagement values in Australian dollars, drawn from Customer Science’s own delivery experience. What you charge is yours to set.
Why not just ask ChatGPT or Claude?
You absolutely can - and for one-off writing tasks, they are excellent. The difference is that CommScore.AI is not a writing assistant. It is a communications assessment and optimisation platform.
Where a general-purpose AI gives you an opinion shaped by your prompt, CommScore.AI applies the same scoring framework to every communication - Clarity · Certainty · Structure, Style & Grammar · Brand Alignment · Customer Experience - drawn from the same thirty checks every time. That consistency is the point, and it is what makes the output evidence rather than advice.
- Score communications consistently across teams, business units and time.
- Benchmark quality before and after improvements.
- Score at scale - hundreds or thousands of communications, judged the same way each time.
- Apply your own brand and service principles, not generic writing advice.
- Identify specific opportunities for improvement, rather than simply generating a rewrite.
- Demonstrate measurable improvement to stakeholders.
- Optimise your most essential communications channel - the one your customers actually read.
More questions
Will this replace our writers?
No. It makes good writers more effective, and helps non-writers produce better communications.
What if our communications are already pretty good?
Then you will have objective evidence that they are good - and you will be able to identify the remaining opportunities, which are the hardest ones to see.
Can AI really judge writing?
AI does not replace human judgement. CommScore.AI applies a structured assessment methodology, developed from decades of customer communications expertise, to identify issues consistently and at scale.
You stay in the loop by design: before anything is scored, you confirm the text we read, the communication type, who it is for, and whether the reader is expected to act.
Why does scoring matter?
Without scoring, improvement is largely subjective.
With scoring, you can measure progress, prioritise effort, benchmark quality and demonstrate return on investment.
Your clients’ communications stay inside the boundary
The communications you score may contain personal information - a customer’s email, a claim, a bill. CommScore.AI is built so that content never leaves the Azure boundary, is never kept longer than it must be, and is never used to train a model.
The original file is never stored
Uploads are extracted to text and the binary is discarded. Only the text you confirm is kept.
Your data does not train models
All scoring runs on Azure OpenAI under Microsoft’s data-processing terms. Prompts and completions are not used to improve any model, and are not reviewed by humans.
Prompt content is never logged
AI request logging is limited to non-identifying context - model and basic parameters. Instructions and messages are not written to logs.
Nothing is scored without you
You confirm the extracted text before analysis. There is no path that scores a raw file you have not seen.
Twenty years of customer communications, across the brands Australians deal with every day
The communications expertise behind CommScore.AI was built on two decades of transformation work with Australia’s largest service organisations - in banking, insurance, health, energy, government and travel. That experience is what the five pillars and 30 checks encode.
Sell evidence, not opinions.
Bring one of your client’s communications to the demo. We’ll score it with you.
Request received
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